The Blockchain

Not Just PDO, Registered Supply Chain Blockchain

The Consumer 4.0 is attentive, informed, no longer a mere last link in a production chain. Blockchain satisfies this need by eliminating intermediaries, telling the story of the product and creating a relationship of trust.

Using a definition coined by the Economist, the blockchain is a trust-building machine, a public and shared digital ledger that is trustworthy and without centralized control, where any participant can verify the validity of the transaction chain.

Blockchain can be applied to several fields, such as real estate, luxury and agriculture, the latter being an industry in which blockchain makes it possible to ensure the traceability of the entire supply chain, from the raw material to finished product.

Applied to the oil sector, blockchain data validation ensures a "hyper-traceability" allowing the consumer to monitor in total transparency the production and processing chain of the oil enhancing the value of quality production.

Thanks to the solution developed by Ez Lab Blockchain Solutions the consumer will be able to verify the chemical and organoleptic characteristics, as well as the entire food chain of Olio Nece consulting all the information collected during the production process, simply by scanning with a smartphone the QR Code on the bottle: from the fields where olives grew all the way forward to bottles' labelling.

Very attentive to innovation, Mezzecrete has always envisaged transparency as a top value vs its customers by choosing to produce only PDO accredited oil. Now, as one of the first companies in Italy to have implemented blockchain technology in its production process, it intends to further strengthen its credibility, certainly placing itself in a leading position among quality EVO producers in the relationship of trust with the consumer.